Kadence site migration + redesign
Tom Aizenberg
Tom Aizenberg is a cool guy. He’s a London-based Wedding Photographer with a very unique style. It’s relaxed, it’s edgy, and he manages to capture moments perfectly. It’s reportage, but it’s also got that ‘high-end fasion campaign’ feel to it. He’s also got a keen eye for design. He knows what looks good and his website was already (in our opinion) spot-on. The design and build was done by Glasgow-based agency Walnut Wasp. They did a great job. The site had a really different feel, and the layout was very considered. The typography was great, and the images were laid out very much like a magazine.
The Client
Tom Aizenberg – Alternative London Wedding Photographer
The Project Brief
Our brief was to migrate the site to Kadence, but keeping it 100% identical to the existing layout. There were a few tweaks he wanted (some font weights changed and some buttons and CTAs re-designed for better accessibilty) but other than that we had to replicate it exactly.
The Challenge
It was cool. It was also a bit complicated. To get the typography to look perfect meant a lot of the titles were in fact images and the content, although beautifully built, was very hard for Tom to edit. You’d need a fair knowledge of HTML and CSS to really get everything right. It also had some pretty interesting image carousels with a very nice ‘card stack’ effect.
the process
From Concept to Launch and Beyond
Initial Consultation
On the first design consultation, we showed Tom his existing homepage and the new migration and asked him to tell the difference. He couldn’t. Hooray!
Development Process
The trickiest part was turning all the overlay titles from images to responsive, editable Gutenberg text blocks. Making such a complex and different layout flow in Desktop, Tablet and Mobile was not easy. Using the Flexbox option in Kadence Sections however, we nailed it.
Result
His page load speed has improved dramatically. His homepage was fast, but now it’s superfast. Obviously we could say anything. It’s our site and I’m aware that 89.35% of people just make up statistics all the time. So I’ve attached the Google Insights below.
client: Tom Aizenberg
brief: site migration, design re-fresh + seo
Tom Aizenberg
Now it’s your turn
